103-BCG Matrix & Strategy Deployment
Season 7: BCG Matrix-Boston Consulting Group
The Grand Strategy used by firms needs to be actioned. Determining which strategy to use finds a useful application in the BCG Matrix of the Boston Consulting Group, which maps a 2X2 Matrix of Market Growth Rate vs. Relative Market Share. We discuss the 4 quadrants and the application of strategies in this podcast. Credits Boston Consulting Group.
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