Season 7: Concentric DiversificationThe Grand Strategy used by firms to expand businesses leveraging on the core competencies of the first firm. This strategy has proved to be the most useful, with the lowest-risk and instant expansion outcome. It crunches the launch & execution time and makes available a new market base with each company creating…

Season 7: Conglomerate DiversificationThe Grand Strategy used by firms to acquire brands in dissimilar production-market scenarios. This strategy has proved useful though with high-risk and instant corporate expansion outcome. It helps the speedy expansion of brands in different industries and markets and smoothes the business cycle with several cash cow options for internal use. Not…

Season 7: Vertical AcquisitionThe Grand Strategy used by firms to acquire critical alternate core competencies for backward and forward integration of the business value chain. This strategy has proved useful, with low-risk and instant customer expansion & innovation outcomes. It crunches the innovation time and makes available a host of new technologies and supply chain…

Season 7: Horizontal AcquisitionThe Grand Strategy used by firms to acquire brands in similar production-market scenarios. This strategy has proved useful, with low-risk and instant expansion outcome. It crunches the innovation time and makes available a host of new lines of products and services. In this podcast, we discuss the fifth Grand Strategy of Horizontal…

Season 7: InnovationThe Grand Strategy used by firms to introduce new products and disrupt the existing ones This strategy has proved useful, however high-risk& high investment, although necessary. In this podcast, we discuss the fourth Grand Strategy Innovation.AtyaasaaOnline is an E-learning portal that people can preview and learn for free. You can also visit Niket…

Season 7: Product DevelopmentThe Grand Strategy used by firms for extending the Product Life Cycle. This strategy has proved useful to many firms to extend the life-span of a product and attract and retain a similar customer profile. In this podcast, we discuss the third Grand Strategy of Product Development.AtyaasaaOnline is an E-learning portal that…

Season 7: Market DevelopmentThe Grand Strategy used by firms by making cosmetic changes to an existing product or distribution strategy. In this podcast, we discuss the first Grand Strategy of Market Development.AtyaasaaOnline is an E-learning portal that people can preview and learn for free. You can also visit Niket Karajagi’s body of knowledge on his…

Season 7: Concentrated GrowthThe Grand Strategy used by firms operating in a single product, single market & single technology. This strategy has proved useful to many firms that evolved as large celebrated brands. In this podcast, we discuss the first Grand Strategy of Concentrated Growth.AtyaasaaOnline is an E-learning portal that people can preview and learn…

Season 7: Grand Strategies The 15 grand strategies are master or business strategies used to achieve long-term sustainability goals as against only competitive strategies. They can be used singularly or in combination depending upon the type of firm and market they operate in. We take an overview of the grand strategies in this podcast.AtyaasaaOnline is…

Season 7: Generic Strategies The generic strategy is an idea as to how a firm would compete in the market. There are three specific generic strategies as discussed by Michael Porter. We discuss the generic strategy of low-cost leadership, differentiation, and focus. We also discuss some additional strategies of relevance in International Business. AtyaasaaOnline is an…