Season 7: Generic Strategies
The generic strategy is an idea as to how a firm would compete in the market. There are three specific generic strategies as discussed by Michael Porter. We discuss the generic strategy of low-cost leadership, differentiation, and focus. We also discuss some additional strategies of relevance in International Business. 
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About the Author
An Executive Coach, Leadership Facilitator, MBTI Practitioner, DISC Trainer, Saville International Accredited Assessor, Design Thinking Practitioner & People Analytics Professional.

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