Season 7: Conglomerate Diversification
The Grand Strategy used by firms to acquire brands in dissimilar production-market scenarios. This strategy has proved useful though with high-risk and instant corporate expansion outcome. It helps the speedy expansion of brands in different industries and markets and smoothes the business cycle with several cash cow options for internal use. Not many have succeeded in the creation of conglomerates In this podcast, we discuss the seventh Grand Strategy of Conglomerate Diversification. Traditionally this is the Eighth Grand Strategy but we chose to take it up as seventh to facilitate easy comparison with Concentric Strategy; our Eighth Grand Strategy in series 7 of this podcast.
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